Product & Solutions Marketing is responsible for defining the product/service, market strategy andlife cycle management including customer identification, market research, product and service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. […]
In conjunction with the Director and stakeholders, develops goals and key performance indicators for marketing campaigns for each product and/or service. Executes and monitors engagement metrics, return on investment, and other metrics. […]
Reports on the performance...